Why Does MTV Play 'Ridiculousness' so Much? Here's What We Think
MTV Plays 'Ridiculousness' Enough to Last Us a Lifetime
By Kori WilliamsApr. 27 2021, Published 6:24 p.m. ET
MTV has long gone through a bunch of various eras through the years. Back in the day, the channel was all about track. Then after the artform of the track video modified, MTV converted to a wide variety of reality and festival shows. Now, although a lot of their unique shows are nonetheless popular with their lovers, it sort of feels like there has been some other big shift for the network.
One of MTV's original shows, Ridiculousness, plays all the time. Like, on a daily basis, all day. For numerous us, it looks like we have to see the hosts Rob Dyrdek, Chanel West Coast, and Sterling Brim no less than 20 hours out of a 24 hour period. No offense to them, but it's a lot, and it nearly comes off as if MTV refuses to play anything.
Why does MTV play 'Ridiculousness' so much?
Don't worry, you might be not the one person to notice that Ridiculousness is at all times on. Back in July 2020, Variety reported that in a 168-hour block of time in June, the display played for 113 hours. MTV hasn't spoken about why that is, but a large number of other folks have their very own ideas about what's going on over there.
For one, many people really feel like MTV has just given up on itself and its unique content. A few years in the past, MTV was known for all its crazy presentations that had teenagers and young adults cast as the primary attraction. Shows like The Real World, True Life, Next, and more are all widespread in their own approach at one time. True Life showed the various struggles of people all over, and The Real World and Next gave us other levels of drama to stay us hooked.
It's no longer transparent what precisely is preventing MTV from making presentations like that, nevertheless it almost seems just like the network refuses to try. There are a variety of fact presentations that are still made nowadays with large followings. Just one instance is 90 Day Fiancé, which has finished greater than many different presentations to contribute to the archive of memes so many people pull from frequently.
Sure, MTV still has The Challenge (sort of) and Teen Mom, which has been experiencing plummeting ratings, but unique reality content just doesn't appear to be MTV's function anymore.
Streaming products and services have changed the TV sport.
Another explanation why why MTV might not be the same is that there are so many streaming products and services taking up the community's thunder. Netflix, Hulu, and extra are all only some dollars a month on their own. Granted that having subscriptions to all kinds of services and products does add up through the years, you still have to subscribe to a couple of of them to equivalent the cost of a cable subscription.
MTV is beneath the umbrella of ViacomCBS, which technically implies that it does have its own streaming carrier: Paramount Plus. However, MTV stocks the app with all of ViacomCBS's different houses, like Nickelodeon and Comedy Central.
I thought y’all had been joking about ridiculousness. What is this schedule 💀💀💀💀💀 pic.twitter.com/DqIHx7se0x
— Alexbashestv (@Alexbashestv) April 22, 2021But with ViacomCBS just lately deciding to launch the newest The Challenge season, All-Stars, on Paramount Plus best, it might recommend that MTV as a channel isn't ViacomCBS's precedence nowadays. Hence why they are not spending money on new content for the channel and why we most effective ever see Ridiculousness.
Hopefully, with Paramount Plus's launch, MTV may just practice together with Disney Plus and use all the nostalgia of other people's favorite displays from back within the day to draw in subscribers while they paintings on unique content so many of us are hoping for. This isn't to say that Ridiculousness is a bad show or that the channel should forestall playing it, but play it rather less. Please and thank you.
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