Who Is Hope Woodard? Her Starbucks Ad Controversy, Explained
Popular TikToker Faces Backlash for Starbucks Ad During Boycott — Who Is Hope Woodard?
By Kelly CorbettJan. 2 2024, Published 6:25 p.m. ET
The Gist:
- Hope Woodard (@justhopinalong) is a popular content material author on TikTok who ceaselessly discusses lifestyle and social impact topics.
- In November 2023, many people began boycotting Starbucks over tensions in the Middle East.
- Later that month, Hope printed she had worked on a video with Starbucks, despite the continued boycott.
If you haven't heard the title Hope Woodard but, get in a position. The content material writer's involvement in a contemporary Starbucks ad has hurled her into some tough waters with her fans. But ahead of we get into the main points, let's take a step again and discover who Hope Woodard is and why individuals are disappointed about a video she filmed for the coffee chain.
Who is Hope Woodard?
Hope Woodard is a well-liked TikTok writer and content material strategist based totally in Brooklyn, New York. While she these days creates videos for the courting platform Bumble per her LinkedIn, she is most identified for her own TikTok videos she motion pictures talking about everyday life.
A former Peace Corps volunteer, Hope is very keen about making change and discusses topics essential to her, like climate change, in her movies. She boasts an enormous following on TikTok and has received over 27 million likes on her videos.
TikTok users may just now not get past Hope Woodard's comment about Krispy Kreme.
Given her progressive perspectives, Hope Woodard took to TikTok to discuss an upcoming video she did for Starbucks, which is currently dealing with a boycott around the world.
The boycott started in November 2023 following the Israel-Palestine battle that erupted on October 7, 2023. It stemmed from a now-deleted social media submit by way of Starbucks Workers United, a union affiliated with SEIU, expressing give a boost to for Palestine amidst the conflict with Israel. The post reportedly learn, "Solidarity with Palestine!"
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— helina 🍉 (@drkshooter) January 1, 2024Starbucks answered by means of submitting a complaint demanding the union stop the use of their branding and issue a correction. Starbucks Workers United countersued, seeking a federal court docket ruling in Pennsylvania that allows the continuing use of its title and identical brand, arguing that "Starbucks defamed the union by implying it supports terrorism and violence."
Appalled by this response, some Starbucks shoppers chose to boycott the company in protest of their perceived anti-Palestinian stance.
In a video, Hope explained that in spite of this, she persisted to head via with the video because she needed to make rent. "The night I sent in the content is the night I found out about the boycott," Hope explained.
"I knew ethically it was not great and I have to admit this which is embarrassing but I was not in the financial situation to say, 'Hey, I don't want to do this anymore," she mentioned.
This is about an ad chances are you'll see me in
♬ original sound - Hope WoodardThat aside, Hope did take care of that she hasn't been going to Starbucks for coffee to honor the boycott. In truth, she mentioned that while within the airport recently, she opted for Krispy Kreme, versus Starbucks. However, many folks have been at a loss for words by way of this remark.
"The Krispy Kreme is sending me. Like babe do you want a medal?" commented one person on the publish.
Another stated: "It's the emphasis on Krispy Kreme for me. Like you're making a sacrifice?"
A third consumer thanked Hope for being clear in regards to the video with Starbucks however reminded her that money is tight for many people right now. "Changing the system will take sacrifice," the user wrote. Hope answered to this by way of pronouncing, "Very true, very fair."
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