What Happened to $5 Footlongs? Why Subway's Deal Didn't Last

Subway's $5 footlong sandwich promotion used to be standard when presented in 2008, but through 2016, it was phased out. Here's why the deal didn't last.

Believe it or no longer, there used to be a time when it's worthwhile to buy any 12-inch sandwich at Subway for $5. This footlong deal included an unforgettable catchy jingle and used to be steadily promoted by way of now-disgraced spokesperson Jared Fogle, who's the subject of ID's latest documentary, Jared From Subway: Catching a Monster.

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Introduced in 2007, the $Five footlong deal to start with allowed sandwich lovers the risk to order any sandwich of their liking for simply five bucks.

It used to be extremely a success, and according to NPD Group (by means of Business Insider), it generated $3.Eight billion in nationwide gross sales through the top of August 2009, which hurled Subway into the top 10 fast-food manufacturers within the nation.

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But as the promotion persevered, the options became more limited. If you sought after a footlong for that nice worth, you had to compromise on the sandwich sort.

Then at some point in 2015, the deal tiptoed off the menu altogether. So, why did Subway end the $Five footlong deal? Let's investigate.

What happened to Subway's $Five footlong deal?

Blame inflation. Subway's $Five footlong sandwich promotion, which used to be presented during the daybreak of a recession, may not withstand rising prices, and of course, the cost had to go up. Per Forbes, cumulative inflation rose about 14.Three p.c between 2007 and 2015. That said, what price $Five in 2007 used to be value $5.72 8 years later.

As a outcome, Subway began advertising $6 footlong sandwiches in early 2016.

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Two years later, the $5 deal tried to make a comeback, but Subway CEO Trevor Haynes had to pull the plug on it solely as court cases ran rampant among franchisees, who claimed their margin of profit was subsequent to nothing. As Hayes instructed USA Today, each and every store, which is independently owned and operated, now had a choice to decline the $Five footlong promotion.

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So, how a lot does a footlong at Subway value these days?

According to fastfoodmenuprices.com, the Cold Cut Combo and Veggie Delight footlong sandwiches are believed to be the one two 12-inch subs nonetheless introduced at $4.99. Other footlong choices like the Ultimate Steak or the Turkey & Bacon Guacamole can cross as prime as $11.49.

If you're pining for a Turkey Breast, B.L.T., Italian B.M.T., Sweet Onion Chicken Teriyaki, or Tuna sub, you'll be able to be expecting to shell out about $8.49. Prices range through location, as these are only estimates.

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