This Detailed Analysis Of The Cheesecake Factory Decor Is Amazing

If you want a fully immersive "postmodern design hellscape" themed eating enjoy I extremely suggest dinner at The Cheesecake Factory

from a design viewpoint that position is fuckin wild and I'll talk a bit bit about why pic.twitter.com/0RHFDjKsuo

The Cheesecake Factory necessarily grew out of a Los Angeles bakery trade. Then, in 1992, they brought on hospitality fashion designer Rick McCormack and shit went off the rails

We're talking VICTORIAN-EGYPTIAN-ROCOCO OFF THE RAILS

I mean check out this exterior

greco-roman cornices, seashells above the pseudo-arched doorways, topped with a dome airlifted from fucking st. basil's pic.twitter.com/A7gweGu2Y5

The inner is an international of aesthetic chaos that feels like a combination between a Fry's Electronics, an overgrown Panera, and a laser tag arena. It's /sensational/.

Palm timber sit down apart 2000's-chic glass lighting fixtures, French limestone floors, mosaics, fresco-like work of art... pic.twitter.com/kRgFHQh0zw

Pseudo-Egyptian faces top columns with hybrid palm frond/lotus blossom designs and pseudo-heiroglyphics. It's unchecked white exoticism/orientalism run amok w an enormous budget. Some parts like the face's "third eye" and the Sauron-like sconces borderline on occult flavor. pic.twitter.com/gXIxT4yfr4

TCF blasts you w/ a "luxury dining" aesthetic whilst slicing some /ordinary/ corners.

They serve you water in tankards, seat you in wicker chairs at marble tabletops.

Then you recognize your tankards are plastic, your wicker is plastic, and your desk is vinyl-lined particle board. pic.twitter.com/5sxUl4I8Fj

Both ostentatiously gaudy and persistently cheap, from the pretend plaster walls to the faux wicker chairs, TCF is almost reminiscent of a theme park. The more you stare at this and spot components like the cheesy booth cushions and glass dividers slowly emerge, the more surreal it will get pic.twitter.com/9c802tJ0H4

The unchecked frenetic design doesn't prevent there. Look at the goddamn menu.

Or will have to I say FOUR MENUS - menu, "skinnylicious", beverages, cheesecakes (not truffles, that is different!)

It is the maximum intentionally obtuse culinary document I've ever observed. It desires to DISORIENT YOU pic.twitter.com/8kOIzhc2XO

-"Quick Bites"
-Appetizers
-Glamburgers
-Specialties
-Pasta
-Sandwiches
-Steaks/Chops/Fish/Seafood
-Pizza
-"Super Foods"
-"Skinnylicious" (???)

are all separate sections. there is no rhyme or reason why to them. this menu is no longer your friend. it is actively looking to mislead you.

mid-menu ads for the RESTAURANT YOU HAVE ALREADY CHOSEN TO DINE AT are widespread and intentionally make you lose observe of your spot

this is one, w/ an entire page of flavor textual content

this thing looks like a god damn playbill. all the tcf's a degree, and we are but its players pic.twitter.com/loS7e3AUYe

after wandering the menu a while, helplessly, you order and the meals arrives. it is good. not dangerous, not nice, however excellent. better than an applebee's, better than a friday's. i sought after to say i hated it, however in reality, i couldn't. that was almost definitely the maximum disappointing phase of all.

And then, at the end of it all, in a cold lonely counter cooler, the cheesecake.

my location placed it near the foyer/go out, some distance from the dining area. by myself.

The namesake dish feels completely inconsequential by the time you succeed in it.

Perhaps it meant something once. pic.twitter.com/Sau8s5QQa7

To conclude:

There is not anything more quintessentially "American capitalism" in flavor than The Cheesecake Factory

Wealth run wild. Chaotic visible fantasies discovered w no aesthetic self-discipline. An obsession with appearance of luxury. Gross extra that excels at feigning its quality

It feels like a relic of some other technology, one the place this sort of imaginative and prescient was once bought to the American public as a utopian idea. It, like the temporary length of neoliberalistic prosperity that made it imaginable, is a fever dream made manifest. Enjoy it while you'll be able to.

this position looks like the properties i build in the sims or my planet coaster parks

As an non-American this is helping me perceive why Trump gained.