What is going on between YouTubers and (former?) BFFs James Charles and Tati Westbrook? Here is a breakdown of the drama.
When Tati Westbrook (aka GlamLifeGuru for all you YouTubers in the market) tied the knot in 2017, her BFF James Charles was proper by her aspect.
"Congratulations to one of my best friends & my second parents, @GlamLifeGuru," James tweeted at the time, alongside a photograph with the brunette good looks. It used to be such an honor to be here for their big day."
However, fast forward two years, and the BFFs are feuding β and their fans can't take the drama.
It all started when James promoted Sleep Vitamins by SugarBear Hair on his Instagram page. While the move seemed innocent enough β and very common for a social media influencer β Tati felt the endorsement was a betrayal, especially because she is the founder of a competing beauty brand called Halo Beauty.
A few hours after his post, Tati took to social media to let her followers (and James) know how she felt, even if she never directly mentioned his name. "Who is having a crappy day carry your hand," she asked her followers before bursting into tears. "I feel like I have been someone who's been tremendous supportive to my friends... friends simply toughen each and every other, that's the way it should be. I'm simply having a kind of days the place it's just smacked in my face."
She went on to add, "When you do so much for other people in your existence and they not most effective do not return the choose but they just don't even see you. I'm just so disillusioned. I feel really used and that is the unhealthy a part of Hollywood... I have had about enough. It's not proper."
You can watch the full video here.
The 19-year-old makeup artist sent Tati a lengthy apology on Instagram (duh) and explained why he endorsed her competitor.
"I want to publicly make an apology to my shut friend Tati," he wrote. "She has been like a mom to me since my first days in this industry and has given me extra love, fortify, sources, and recommendation than I may just ever ask for. This weekend I did an Instagram story for Sleep Vitamins that I've been taking, as a result of the logo helped me with security when the crowd round me at Coachella was unsafe."
He went on clarify that he did not receive money from the brand, but failed to think of Tati's beauty company when he promoted Sugarbear Hair on his platform, which currently has more than 15 million followers.
"I didn't bring to mind the pageant, which was once a big oversight," he continued. "I've supported Tati each online and off like she has completed for me and am devastated that I hurt anyone that I actually love and have unending appreciate for."
Tati has yet to respond to James' sincere apology, but we have a feeling these two will reconcile. Plus, many of her followers reached out following the incident to offer their support during an obviously difficult time for Tati.
Congratulations to one of my best friends & my second parents, @GlamLifeGuru! π it was such an honor to be here for their special day ππ pic.twitter.com/jwb0X9vWWA
β James Charles (@jamescharles) January 12, 2017"Snuggle Puka... hug your good-looking husband... talk on your glorious sisters and remind your self what a strong wonderful lady you might be Tati," one follower shared with Tati. Another added, "TATI youβre my favorite!! You are so inspiring, powerful, smart, sort, and stunning!!!!!!!! Thanks for all the time being you and staying true to yourself."
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