Taylor Swift announced that the tune "Cruel Summer" off her 2019 album "Lover" will now be a single. Here's when you are expecting the observe to transition.
Ask a Swiftie for an adjective to explain summer and they will most probably let you know cruel after the Taylor Swift track of the identical title. The music used to be off Taylor’s album “Lover” which was launched in 2019.
It straight away become a fan favourite, so much in order that in 2023, it continued to land on best track charts like Billboard's Hot 100.
That said, in June 2023, she shared some thrilling news about the song while appearing in Pittsburgh throughout the Eras tour.
“The most unearthly, most magical factor is taking place. It’s by no means came about to me in the entire time I’ve ever been doing this," Taylor said from the stage.
"'Cruel Summer’ is a song, I simply played it a 2d in the past. I don’t know when you take into accout. We had a blast, yeah? The one with the bridge the place all of us screamed,” she reminded lovers.
“‘Cruel Summer’ was on the 'Lover' album. That album came out four years ago. And I simply want to can help you know one thing: ‘Cruel Summer,’ that song was my pride and joy on that album.'"
She continued: “You have conversations before the album comes out. Everybody around weighs in on what they think should be singles. I was finally, finally about to have my favorite song become the single — off of 'Lover'.”
But as she explained, COVID-19 hit and it just didn't feel right to drop a summer anthem during such a difficult time. “I’m not trying to blame the global pandemic that we had,” Taylor said, “but that is something that happened that stopped ‘Cruel Summer’ from ever being a single.”
But luckily, fans know a good single-worthy Taylor song when they hear it, and "Cruel Summer" began racking up an astonishing number of listens years after its release. "You guys have streamed ‘Cruel Summer’ such a lot presently in 2023” that her label Republic Records “just made up our minds to make it the subsequent single," she mentioned.
Taylor talking about how Cruel Summer was her favorite and it’s finally becoming a single!!! 🥹#TSTheErasTour #PittsburghTSTheErasTour #CruelSummer@taylornation13 pic.twitter.com/ceK4Zxc6D1
— Holly Caitlin (@holly_caitlin) June 18, 2023Given that "Cruel SUmmer' has already been out for a few years, this will be a somewhat quick procedure. Billboard showed that Republic Records will officially start promoting “Cruel Summer” to pop radio stations as of June 20, 2023, whilst proceeding to play Taylor's most up-to-date single “Karma" from "Midnights."
So, what's the big deal about all this? In the music industry, releasing a song as a single means that it is being promoted as a separate, standalone track for public consumption. Before "Cruel Summer" was just a track off of the album "Lover," however now it will be given more special consideration in the case of its advertising and marketing and distribution.
You'll most probably listen it on the radio extra and it will get its personal quilt artwork on music streaming platforms like Spotify.
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