Ex Bellator fighter Keith Lee — Kevin Lee's brother— is now a food critic on TikTok as @keith_lee125. His food hacks have now made it onto a menu.
Former MMA fighter Keith Lee has made rather the profession pivot.
After leaving Bellator in 2021, Keith, who is the brother of MMA famous person Kevin Lee, started posting movies on TikTok. Little did he know that making those movies would set him up on a new journey as a food critic.
Keith, who operates underneath the deal with @keith_lee125, recently boasts more than Eight million followers on the platform where he stocks entertaining movies of his taste-testing and ranking restaurant menu pieces in addition to food items offered in stores.
So, you might be asking yourself: How did Keith pass from a pro fighter to a food critic? We've got the inside track below.
Keith Lee and his spouse Ronnie
Keith started filming TikToks lengthy before he left Bellator. In an interview with MMA Fighting, he defined that he actually started making these videos to lend a hand him turn into more comfortable on digital camera whilst doing MMA interviews.
“Because at the time, all I used to be doing was MMA. Within that, it was about me studying tips on how to sluggish myself down, how you can discuss at a extra monotone tone. I normally talk this sluggish anyways but when I am getting excited or I am getting worried, I talk real immediate," he told the outlet.
Keith revealed that when he first started making TikToks, a two-minute video would take him almost two hours to make.
Rating foreign snacks from @Bussinsnacks 1-10 💕 would you try them ? 💕 #foodcritic
♬ original sound - Keith LeeEven after Keith gave up MMA, he still kept at it on TikTok. In the beginning, most of his content focused on his family, but then his wife got pregnant. “She was craving a bunch of crazy stuff, so I was like, I might as well record it,” Keith told the outlet.
Not too long after that, he was tapped by the YouTube channel People vs. Food to appear on their show. This appearance made Keith realize that he really enjoyed making these videos. Not too long after, he rebranded his TikTok page to only include food reviews.
As of late, one of Keith's most viewed videos is his review of Frankensons pizzeria in Las Vegas.
Keith explained in his review that he had received a message from a Frankensons employee who asked him to come to the pizzeria to try their food. He explained to Keith that Frankensons was a family-owned business that had just opened a few months prior. But unfortunately, it was struggling to attract customers.
Frankensons Pizzeria Taste test 💕 would you try it ? 💕 #foodcritic
♬ original sound - Keith LeeIn Keith's review, he praised not only Frakensons' food, but also the service he received. He called the owner Frank "a terrific guy."
The video was watched by more than 30 million users. Not only did this bring new foodies to Keith's page, but it also brought new customers to Frankensons.
“Our phone never stopped ringing. I’ve sold more lemon pepper wings in the last two days than I have in the past four months. I made more garlic knots yesterday and the day before than I’ve ever made,” a very grateful Frank told KTNV Las Vegas in an interview.
“I have people coming in from Iowa, people from California, Lake Havasu. I had people come down from Utah, all because of this video," Frank persevered.
Not most effective is Keith's TikTok account bringing joy to customers, but it is usually bringing trade to a few well-deserving restaurants.
So about that quesadilla hack pic.twitter.com/pAVXVxDWSl
— Chipotle (@ChipotleTweets) January 7, 2023As if just about Eleven million fans on TikTok weren't sufficient to fuel Keith's credibility as a food critic, he and fellow foodie Alexis Frost have even brought on changes to the Chipotle menu.
The popular informal fast-food chain is making new additions to its on-line and app-based menus based on food hacks that both Keith and Alexis have urged on their channels prior to.
In certainly one of her "What Employees Would Order" segments, Alexis tried Chipotle's steak quesadilla with additional cheese and fajitas toppings. Keith attempted the same order and added his own twist by means of dipping it into the eating place's honey vinaigrette dressing. He even mixed the dressing with bitter cream to make his personal ranch.
With these food hacks having gained traction, Chipotle replied to the rage via adding a new merchandise known as the Fajita Quesadilla to its menu. Customers may also be capable to order honey vinaigrette as a side option for all of its quesadillas.
These new adjustments will likely be implemented starting on March 2 and can most effective be available online.
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